XOVE Brand Launch

Introduced to the Asian market by Gigi Ma – renowned Hong Kong celebrity and founder of Miricor Enterprises Holdings Limited, XOVĒ is a luxurious skincare brand developed and manufactured in Switzerland and highlights the core ingredient of the prestigious white truffle.  

ATL concocted a year-long PR plan that oversees the press relations and seeding of XOVĒ’s seasonal products. ATL’s efforts captured the eyeballs of Cecilia Cheung, Carina Lau, Charmaine Sze and more.