Pinkoi Design Fest Hong Kong 2021

With the ethos of “Design the way you are”, Pinkoi was founded in Taiwan in 2011. In 2021, Pinkoi rung in its 10th anniversary by staging a spotlight event after a 3-year hiatus.  

ATL concocted a comprehensive PR & media strategy plus effective media tours, press release-blasting plus seeding to celebrities and KOLs. Our efforts captured the eyeballs of Will Or, Yanny, Jace Chan and more. The event was also postponed due to extreme weather, whereby ATL took charge of crisis management and generating noise during relaunch.